A Revolutionizing Writing Strategies in the AI Era Enhancing Critical Thinking through Genre-Based and Task-Based Approaches in the English for Busines

Abstract

ABSTRACT

This study investigated the transformative potential of genre-based and task-based writing strategies in fostering critical thinking and writing proficiency within the English for Business and Professional Communication Study Program at Politeknik eLBajo Commodus. Through a qualitative case study involving 8 students in English for Creative Writing and English for Correspondence courses, the research examined challenges such as limited genre knowledge and difficulties in generating original ideas, alongside the role of artificial intelligence (AI) as a supportive tool. Data were collected over 12 weeks through document analysis, interviews, and classroom observations. Findings revealed that genre-based strategies enhanced students’ mastery of text conventions, while task-based activities, aligned with the 80% practice-oriented vocational curriculum, boosted motivation and self-efficacy. AI facilitated grammar correction and idea generation but posed risks of over-reliance and unintentional plagiarism, underscoring the need for explicit instructor guidance. Key strategies, including model text analysis, iterative writing with feedback, and real-world business scenario simulations, significantly improved writing quality and critical thinking. This study offered actionable insights for vocational instructors to integrate AI purposefully and contributed to the literature on innovative writing instruction in business communication.

Keywords: Writing Strategy, Genre-Based Approach, Task-Based Learning, Business Communication